Steven Swimmer with Crystal

Nowster Founder, Steven Swimmer with Crystal

Technology and culture are the primary drivers of change in our world and are inextricably linked. Nowster explores technology and culture, with focus on new tech products and services, emerging technologies, as well as currents of pop culture and the arts. We are especially interested in the point of intersection between tech and culture.

Technology has been a primary driver of social and cultural change since humans first created tools and learned to harness fire – and it continues to be one of the biggest drivers of culture. At the same time cultural adaptation drives advances in technology, as we find more ways to create and consume culture with our growing box of tools.

Just about every current form of art or entertainment is being changed by technology and our relationship with that technology. Whether it’s the web, smart phones, cameras, automobiles, gadgets or appliances, tech is intimately tied-into our daily lives.

Curiosity Rover Mars view

Curiosity Rover Mars view

A big part of what's exciting in tech and culture is the rise of tech startups, especially around web and mobile applications.  This is where culture and technology are tightly bound and it's a place where there are lots of exciting innovations (as well as a good amount of fluff). We'll look at the cult and culture of tech startups as well as innovators of all types. We will especially look at a lot of the innovative products and companies coming out of the Silicon Beach area and Southern California in addition to innovations from hot spots ranging around America and around the world.

We'll look at emerging science such as biotech, medical science, neuroscience, energy innovations and material science. Advances in science quickly become innovative products and drivers of cultural change.

We'll also keep an eye on music, movies, television and fine art that we believe to be innovative, authentic or just interesting in some way.  We like music, so expect more than a few music posts.

Overall, you will see our content defined in what we observe, share and discuss. It's something that will evolve as our community grows and evolves.

In the end all of our technology and culture is an extension of who we are and in a real way an extension of our species outside the bounds of genetics. The ethnobotanist, Terrance McKenna, explained this well when he compared human culture and technology to coral reefs. He wrote:

"Some time in the last fifty thousand years, with the invention of culture, the biological evolution of humans ceased and evolution became an epigenetic, cultural phenomenon. Tools, languages, and philosophies began to evolve, but the human somatotype remained the same. Hence, physically, we are very much like people of a long time ago. But technology is the real skin of our species. Humanity, correctly seen in the context of the last five hundred years, is an extruder of technological material. We take in matter that has a low degree of organization; we put it through mental filters, and we extrude jewelry, gospels, space shuttles. This is what we do. We are like coral animals embedded in a technological reef of extruded psychic objects."

Like the late Mr. McKenna, we're fascinated with the stuff of our culture and the culture of our technology.  All this is just another way saying we’re here to talk about what’s exciting in our world today.

Technology + Culture = Nowster

Please join us as we explore this ever-growing epigenetic coral-reef of technology-wrapped human culture. You can read more about my thinking in our first post: Why Nowster?

Steven Swimmer
Founder/Head Tech + Culture Dude


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